Visual Merchandising
A store the way you like to see it, where everybody feels at home and the merchandise surprises, inspires and triggers to buy. Together with Jan Koster you are going to discover that Visual Merchandising is nothing more or less than seeing through the eyes of your customer.
Read moreWhat is Visual Merchandising?
See through the eyes of your customer
We transform ourselves inside the store and you see through the eyes of your customer. The better we present the more commercial the store, the more loyal the customer, the higher the sales.
A strong Visual Merchandising concept in practice means:
- The products in the stores are the heroes.
- The right “product pressure” creates the right atmosphere.
- The customer can hardly refuse buying.
- Impulse buying is strongly stimulated.
About Jan Koster
Live like a store specialist. A large part of my life I have been working in stores. A family background with stores where question number one always was: ‘How were the sales?’ and the second question: ‘How are you?’
The Right Mix
The interesting thing of stores for me is the combination of playing with emotion and behavior of the customer through the products and employee. The right mix results in happy customers and proud employees and of course extra sales. Besides store specialist I love to travel to exotic destinations great to experience new cultures and their way of living.
See through the eyes of your customer. It sounds so simple but in reality is an art that demands years of shopping experience. A visit to a store means work for the senses, tasting, smelling, feeling, seeing, hearing and buying.
Highlighted service
Visual Merchandising For Suppliers and External Partners.
Together with the supplier or manufacturer using my store background and from a Visual Merchandising angle we judge whether displays, themes, loyalty programs, demo’s and introductions are properly filled and well thought-out from a Visual Merchandise perspective.
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